Search our Site!

Search Schools
Campus Type:

How to Become a Marketing Manager

Home >> Career Search Article Directory >> How to Become a Marketing Manager

How to Become a Marketing Manager

What marketing managers do

Marketing managers find ways to build public interest in a business service or product, according to the Bureau of Labor Statistics (, 2012). These professionals plan marketing campaigns, collaborating with advertising and promotions managers as well as art directors. Marketing managers conduct research and analyze the demand for the company's products or services while studying the marketing and sales activity of competitors.

These managers search for new markets for their organizations' products and they may uncover the needs for a new product. Marketing management could design pricing strategies and also monitor customer satisfaction, working with other departments such as sales, public relations and product development. Managers may also oversee the hiring of marketing staff and supervise daily operations, the BLS reports.

Marketing managers work in a variety of industries, including professional services firms and manufacturing organizations. These managers usually work in company offices in proximity to top executives, but they also travel to meet with clients or media representatives. Marketing managers tend to hold full-time positions with extensive responsibilities, which can lead to stressful conditions and the need to work overtime (BLS).

How to become a marketing manager

Aspiring marketing managers need a broad range of skills, including creativity, interpersonal communication and managerial abilities. Strengths should include leadership, efficient use of resources, and decision-making and analysis, according to the BLS.

Most marketing management positions require a bachelor's degree, and the BLS recommends gaining real-world practice with an internship while studying. Beyond sales and marketing coursework, the curriculum could include business law, management, economics, accounting, finance, mathematics, statistics and other relevant subjects. In addition to educational qualifications, marketing managers generally need experience in marketing or related fields, such as advertising, promotions, public relations, purchasing or sales, the BLS notes.

While the process could vary, a typical method for becoming a marketing manager may include some or all of the following steps, the BLS reports:

  • Earn a high school diploma or GED
  • Gain a bachelor's degree in advertising, marketing or a related field
  • Accumulate relevant on-the-job experience in advertising, marketing, sales or a related field
  • Apply for a marketing management position

No employment is guaranteed by taking the steps mentioned above as additional training, education, qualifications or certifications may be required for employment.

Career outlook for marketing managers

The BLS projects employment of advertising, promotions and marketing managers should show average growth of up to 14 percent nationally  from 2010 to 2020, and job prospects may be the most favorable for those with an understanding of digital and Internet marketing. The industries that employed the most marketing managers in 2011 included management of companies and enterprises; management, scientific and technical consulting services; computer systems design and related services; software publishers; and insurance carriers (

Among the states with the highest employment level of marketing managers in 2011 were California, Texas, New York, Illinois and New Jersey (BLS). In May 2011, the BLS reported national annual earnings of $116,010 median for marketing managers, while the lowest-paid 10 percent earned up to $60,230 nationally and the highest-paid 10 percent earned up to $187,199 nationally.

Quick Facts: Marketing Managers
*All facts from*

2011 National Median Pay

$116,010 per year; $55.78 per hour

Entry Level Education

Bachelor' degree

Work Experience in a Related Occupation

1-5 years

On-the-job Training


Number of Jobs, 2011


Job Outlook, 2010-2020

14% nationally

Employment Change, 2010-2020




Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Advertising, Promotions, and Marketing Managers,

Bureau of Labor Statistics, Occupational Employment Statistics, Occupational Employment and Wages, May 2011, 11-2021 Marketing Managers,


Featured Schools

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • 95% alumni satisfaction rate.
  • Currently holds more than 500 professional alliances, including 19 of the top Fortune 100 companies.
  • Potential students may preview a free, one-week mini course to get an accurate impression of the student experience.
  • Courses are taught by expert faculty, with 86% of professors possessing a doctoral degree.
  • Offers credit for prior experience and learning, as well as scholarships, accelerated programs, and several other ways to help reduce tuition costs.
Show more [+]
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Based in Winter Park, FL, Full Sail University offers an innovative approach to learning.
  • Entertainment and media design programs are offered on campus and online.
  • With more than 37,000 alumni, Full Sail University graduates have worked in many different roles for some of the industry’s most well-known companies and contributed to countless notable projects
  • Through Project LaunchBox™, students in most programs receive a MacBook Pro pre-equipped with professional software at a deep institutional discount.
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • Students who qualify may apply for the Opportunity Scholarship, which can help lower education costs.
  • Offers career-focused, degree programs to over 70,000 students at over 140 ITT Technical Institutes in 35 states.
  • Classes are offered year-round, with day and evening course options.
  • Online courses can be accessed from anywhere, 24 hours a day.
  • Nationally accredited by the Accrediting Council for Independent Colleges and Schools.
Show more [+]
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
Fortis Institute , Online
  • Provides a 24/7 myCampusLink system that lets students access their records, e-mail, communicate with faculty, and more.
  • Designated a 2014 Military Friendly School by Victory Media.
  • Educates with the mission to serve the needs of the local community and graduates by matching opportunities to skills.
  • Offers career education in nursing, dental, business, information technology, and more. 
  • Has 44 campus locations across 15 states, with online options as well.
Show more [+]
  • Online Courses
  • Financial Aid
1 Program(s) Found

•        Received the 2014 Higher Education Excellence in Diversity Award from Insight to Diversity magazine.

•        Designated as 2015 Military Friendly School by Victory Media.

•        Offers several institutional scholarship opportunities for students who qualify.

•        Contributes more than 1 million hours per year in community service through internships, field placements, and service learning projects.

•        Regionally accredited by the Western Association of Schools and Colleges (WASC).

Show more [+]
  • Online Courses